As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re unsure what link building is, it means creating links on other websites to increase search engine rankings and drive referral traffic to your site. I typically embed links to my site via forms of content, including blog posts, infographics, articles, press releases, and images. The process may sound time-consuming, but there are plenty of […]