Marketing Analytics / 65 posts found
Marketing Attribution: Everything You Need To Know via @sejournal, @drumming
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You Need To Know appeared first on Search Engine Journal.
Google’s Q4 Report: The Challenges & Opportunities For Marketers via @sejournal, @MattGSouthern
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal.
How Do You Differentiate Goals From KPIs? via @sejournal, @tonynwright
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs? appeared first on Search Engine Journal.
Market Intelligence: What It Is & How To Use It via @sejournal, @brookeosmundson
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand. The post Market Intelligence: What It Is & How To Use It appeared first on Search Engine Journal.
An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) via @sejournal, @brookeosmundson
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool. The post An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) appeared first on Search Engine Journal.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template) via @sejournal, @amyppc
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template. The post The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template) appeared first on Search Engine Journal.
Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.
A Comprehensive Guide To Marketing Attribution Models via @sejournal, @KayleLarkin
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal.
Is Using Google Analytics A Search Ranking Factor? via @sejournal, @KayleLarkin
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.
12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.