Marketing Analytics / 59 posts found
5 Google Analytics Reports Every PPC Marketer Needs To Know About via @sejournal, @brookeosmundson
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance. The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal.
How To Install The Google Tag For Conversion Tracking via @sejournal, @brookeosmundson
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
Pairing Analytics Goal Tracking With Client Expectations via @sejournal, @joshuacmccoy
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations appeared first on Search Engine Journal.
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner) via @sejournal, @adsliaison
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The post 7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner) appeared first on Search Engine Journal.
Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara via @sejournal, @MattGSouthern
New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences. The post Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara appeared first on Search Engine Journal.
10 Great Google Analytics Alternatives via @sejournal, @JulieJoyce
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
GA4 Migration Made Easy: 20 Resources For Google Analytics 4 via @sejournal, @kristileilani
As Google Analytics stops processing data for UA properties, you’ll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made Easy: 20 Resources For Google Analytics 4 appeared first on Search Engine Journal.
Try This ChatGPT Plugin To Learn About Your New GA4 Property via @sejournal, @kristileilani
Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant. The post Try This ChatGPT Plugin To Learn About Your New GA4 Property appeared first on Search Engine Journal.
GA4: The Good, The Bad, And The Alternatives via @sejournal, @macuraa
Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good, The Bad, And The Alternatives appeared first on Search Engine Journal.
Trust In Online News Shifting From Reporters To Influencers via @sejournal, @MattGSouthern
Reuters’ 2023 Digital News Report reveals rising influence of internet celebrities in news, growing distrust in algorithms, and increasing news avoidance. The post Trust In Online News Shifting From Reporters To Influencers appeared first on Search Engine Journal.