Marketing Automation / 3 posts found

Why CRM and Marketing Automation Need Each Other

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Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it makes your job. When the two software work together, it can become a more streamlined process that can potentially convert more prospects into qualified leads quicker and more effectively. And more businesses are seeing the value in integrating the two. In fact, 52% of marketers prioritize implementing marketing automation […]

What Is B2B Marketing Automation Plus the Best Software

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Marketing automation allows your team to increase productivity while simultaneously nurturing more leads. Within the category of marketing automation tools are B2B marketing automation tools — software that’s ideal for the B2B marketer. B2B Marketing Automation B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation is meant to help your team stay productive and efficient while nurturing your leads. B2B Marketing Automation Examples Here are some examples of how you might use B2B marketing automation on your team. Trigger follow-up workflows after leads visit high-intent web pages (e.g. product page, […]

What Is Automated List Building Software and Why Your Marketing Team Needs It

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List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience. Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that’s quick and easy. What is automated list building? Automated list building is the process of using a tool to help you […]
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