Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation? Email Automation Email automation helps convert leads into customers, delight existing customers, and encourage activities like greater product adoption, upsells, evangelism, and additional purchases. Top 7 Email Marketing Tools To Automate […]

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various features and use cases. In this article, we’ll cover: What are marketing automation tools? How to Choose the Best Marketing Automation Software Marketing Automation Software Options to Consider What are marketing automation tools? Marketing automation tools use software to automate repetitive marketing tasks. Some platforms […]

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content. Consider email reputability. Effectively capture leads by […]

There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn’t a huge corporation with a lot of budget and resources to throw at automation. You might be wondering: What types of automation will benefit my business the most? What should I stay away from? How can I easily implement these while keeping life simple? Let’s […]

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over the last few years, it doesn’t look like it’s slowing down. So what does the future of automation look like? We’ll cover that and more in this article. 9 Predictions on The Future of Automation Automating High-Value Actions Prioritizing Marketing, Sales, and Success Alignment Automation […]

According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these challenges. 1. You have dirty data. In a 2021 state of marketing automation report, 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data. Dirty data can cost brands not only money but […]

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They’re typically the simplest form of marketing automation to execute when setting up your campaigns — but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. Here, we’ll cover what autoresponders are, and which autoresponder software solutions you might […]

IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy. How does IoT work in marketing? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers’ product […]

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing How to Use Trigger Marketing Trigger Marketing Examples When you hear about marketing automation, you often think of detailed diagram of emails sent to different segments, broken […]