Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come in. In this post, we’ll discuss: What are agile metrics? Importance of Agile Metrics Types of Agile Metrics Key Agile Metrics What are agile metrics? Agile metrics is a tool that helps marketing teams measure the progress and productivity of marketing activities, stay on track, […]