The “Wild West” of content marketing stuck around longer than we may have imagined, but COVID-19 well and truly brought it to a close. These days, 82% of marketers use content marketing, over 40% of marketers say content is a very important part of their strategy, and 70% plan to actively continue investing in it in the long term. If content marketing is such big business now, however, why does so much of it still feel distinctly lawless? Nowhere is that more true than when it comes to actually getting either client or internal approval for your content. You go […]