You’ll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You’ll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your core audience. In this post, we’ll look at why technical marketing is so important, as well as the skills necessary to succeed in a technical marketing role. Table of Contents When to Use Technical Marketing Technical Marketing Best Practices 7 Tips to Kickstart Your Career […]

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide. Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades. With the invention of social media, websites, and other online advertising agencies, global marketing has become very easy. Both small […]

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present. Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? What are the elements of a marketing audit? […]

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding sales teams, and investing in product development. However, one often overlooked way to strengthen your gross sales is a purposeful and expertly executed market development strategy. In this article, we’ll explain what market development is and how you can employ it to grow your business. […]

When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. While we can’t predict the future, our data hints that brands that focus on the right opportunities can still grow. But, what exactly are those opportunities? Read on to find out. Tips for Marketing Growth […]

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s dive in. Table of Contents The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets What is influencer marketing? With influencer marketing, brands employ online influencers […]

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam and how marketers can respond. 1. Celebrity endorsements on social media. Have you ever seen a sponsored post from a celebrity on social media and thought, “Do they really use that?” For example, Beyond Meat’s collaboration with media personality Kim Kardashian became a viral moment […]

  When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location. And, the data gap doesn’t stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Only 31% know the online […]

The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself. Marketing channels are the different tools or platforms you use to reach your target audience. By understanding the different values of specific marketing channels, you will be able to form a content distribution plan that fits your audience. The Hubspot Blog surveyed more than 1,000 global marketing professionals in the B2B and B2C space to discover which marketing channels […]

We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose.  And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight how having a solid purpose or mission will win over today’s audiences and enable you to stand out against competitors. The last two and a half years have brought into focus what it means to be a purpose-driven company. The global pandemic disrupted supply chains and […]