Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20% of their budgets. Businesses using 15+ marketing apps can consolidate to a unified platform without losing functionality while reducing costs and improving team efficiency. This isn‘t about sacrificing capability — it’s about strategic consolidation that maintains 95% of your functionality while dramatically cutting waste. And […]