This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. To recap, here are four things […]

The marketing world moves at the speed of light. As a marketer at any experience level, keeping up with these changes isn’t always easy. But, to succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of them. To help businesses build cutting-edge and competitive marketing strategies in 2023, the HubSpot Blog surveyed more than 1,000 global marketing professionals  — and talked to a handful of industry experts — to create this bookmarkable guide of marketing trends to watch in the next year. 1. Influencer marketing will evolve […]

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers. As you see dips or bumps in early Q4, you might wonder, “Is my marketing department experiencing seasonality or an impact of outside events, or are our numbers […]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve. Until recently, it’s been equally tricky to […]

When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses are also dealing with concerns about inflation, uncertain economies, and how a potential recession could impact their bottom line. As you enter an uncertain Q4, it will be helpful to gather all the hard data you need to make decisions, including research on how industries […]

If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don’t – a recession might not last as long as 2008’s. With all these changes and newsbites in mind, business decision-makers might wonder how their potential customers are reacting. And, if their spending habits could be changing in the near future as a result? While […]

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake. That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our […]

Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they’re going due to the rising costs of inflation and continued economic uncertainties. At this point, many business owners could be asking, “How do I stack up to others in my industry?” To help you, we collected data from […]

“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the future business trends we plan to follow in the coming months. Take a look at the following nine trends […]

Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we’ll explore the shopping trends of 2022 to ensure you’re able to meet customers where and when they’d prefer to shop. Plus, we’ll uncover the shopping differences between generations. Let’s dive in.  The Top Shopping Trends of 2022  […]