Paid Media / 142 posts found

The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM

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CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era via @sejournal, @siliconvallaeys

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Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies. The post Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era appeared first on Search Engine Journal.

Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

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How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors via @sejournal, @CallRail

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Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance. The post Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors appeared first on Search Engine Journal.

How AI Is Changing The Way We Measure Success In Digital Advertising via @sejournal, @LisaRocksSEM

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AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns. The post How AI Is Changing The Way We Measure Success In Digital Advertising appeared first on Search Engine Journal.

Ecommerce PPC Challenges & Strategies For Second-Hand Retailers

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This post outlines five strategies that second-hand retailers can adopt to drive success using PPC. The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal.

Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? via @sejournal, @jonkagan

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Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies. The post Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? appeared first on Search Engine Journal.

Google PMax: Inside The Negative Keyword Limit Increase & What’s Next via @sejournal, @adsliaison

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Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal.

The State Of Performance Max: How To Optimize Google Ads In 2025 via @sejournal, @MenachemAni

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Find out how to optimize Google Ads efficiently with Performance Max and ensure your business thrives in the era of automated advertising. The post The State Of Performance Max: How To Optimize Google Ads In 2025 appeared first on Search Engine Journal.

[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel via @sejournal, @calltrac

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Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel appeared first on Search Engine Journal.
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