Paid Search / 64 posts found
Paid Search In A Cookieless World: Are You Ready? [Webinar] via @sejournal, @hethr_campbell
Third-party cookies are disappearing. Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless World: Are You Ready? [Webinar] appeared first on Search Engine Journal.
Google Ads Performance Max Replaces Smart Shopping & Local via @sejournal, @brookeosmundson
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April. The post Google Ads Performance Max Replaces Smart Shopping & Local appeared first on Search Engine Journal.
Google Sunsets FLoC, Announces New Topics API Solution via @sejournal, @brookeosmundson
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The post Google Sunsets FLoC, Announces New Topics API Solution appeared first on Search Engine Journal.
How To Drive Facebook Leads Via Phone Calls via @sejournal, @closedloop
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal.