PPC / 367 posts found
Google Ads Adds Deeper Performance Max Reporting via @sejournal, @MattGSouthern
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal.
Finding The Perfect Balance Between AI And Human Control In Google Ads
AI runs Google Ads in 2025, but strategy still matters to stop automation from drifting toward irrelevant metrics and wasted budget. The post Finding The Perfect Balance Between AI And Human Control In Google Ads appeared first on Search Engine Journal.
How AI Mode Will Redefine Paid Search Advertising via @sejournal, @brookeosmundson
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements. The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal.
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins via @sejournal, @MattGSouthern
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The post DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins appeared first on Search Engine Journal.
When Advertising Shifts To Prompts, What Should Advertisers Do? via @sejournal, @siliconvallaeys
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier. The post When Advertising Shifts To Prompts, What Should Advertisers Do? appeared first on Search Engine Journal.
Google AI Max For Search Goes Global In Beta via @sejournal, @MattGSouthern
Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. The post Google AI Max For Search Goes Global In Beta appeared first on Search Engine Journal.
Google Quietly Raised Ad Prices, Court Orders More Transparency via @sejournal, @MattGSouthern
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. The post Google Quietly Raised Ad Prices, Court Orders More Transparency appeared first on Search Engine Journal.
How to Use Google Ads Performance Max Channel Reporting via @sejournal, @brookeosmundson
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities. The post How to Use Google Ads Performance Max Channel Reporting appeared first on Search Engine Journal.
Google: AI Max For Search Has No Conversion Minimums via @sejournal, @MattGSouthern
Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. The post Google: AI Max For Search Has No Conversion Minimums appeared first on Search Engine Journal.
Google Brings Loyalty Offerings To Merchant Retailers via @sejournal, @brookeosmundson
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads. The post Google Brings Loyalty Offerings To Merchant Retailers appeared first on Search Engine Journal.