PPC / 386 posts found
What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.
PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset via @sejournal, @brookeosmundson
This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal.
2026 Marketing Forecast for PPC Leaders [Webinar] via @sejournal, @hethr_campbell
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? via @sejournal, @brookeosmundson
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal.
Paid Ad Scheduling Across Time Zones That Actually Works via @sejournal, @brookeosmundson
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal.
The Behaviors And Mindset Of Marketers Who Win With Performance Max via @sejournal, @MenachemAni
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal.
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM via @sejournal, @brookeosmundson
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers via @sejournal, @brookeosmundson
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact. The post PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers appeared first on Search Engine Journal.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons via @sejournal, @brookeosmundson
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth. The post How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons appeared first on Search Engine Journal.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts. The post Should Advertisers Be Worried About AI In PPC? appeared first on Search Engine Journal.