PPC / 380 posts found
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM via @sejournal, @brookeosmundson
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers via @sejournal, @brookeosmundson
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact. The post PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers appeared first on Search Engine Journal.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons via @sejournal, @brookeosmundson
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth. The post How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons appeared first on Search Engine Journal.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts. The post Should Advertisers Be Worried About AI In PPC? appeared first on Search Engine Journal.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate via @sejournal, @brookeosmundson
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results. The post PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate appeared first on Search Engine Journal.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers via @sejournal, @brookeosmundson
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement. The post Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers appeared first on Search Engine Journal.
25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search Engine Journal.
Google Performance Max Adds Waze Ads And Channel Reporting via @sejournal, @MattGSouthern
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search Engine Journal.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
PPC Trends 2026: AI, Automation, And The Fight For Visibility via @sejournal, @MattGSouthern
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation. The post PPC Trends 2026: AI, Automation, And The Fight For Visibility appeared first on Search Engine Journal.