PPC / 407 posts found
The PPC Skills That Won’t Be Replaced By Automation
Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight. The post The PPC Skills That Won’t Be Replaced By Automation appeared first on Search Engine Journal.
15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.
4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track. The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.
Google Analytics To Become A Growth Engine For Business via @sejournal, @brookeosmundson
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform. The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal.
The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] appeared first on Search Engine Journal.
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
A five-pillar approach to paid search audits that exposes why AI-optimized campaigns still miss revenue, pipeline, and growth goals. The post The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account appeared first on Search Engine Journal.
What Profitable Google Ads Look Like in 2026 [Webinar] via @sejournal, @hethr_campbell
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post What Profitable Google Ads Look Like in 2026 [Webinar] appeared first on Search Engine Journal.
ChatGPT To Begin Testing Ads In The United States via @sejournal, @brookeosmundson
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement. The post ChatGPT To Begin Testing Ads In The United States appeared first on Search Engine Journal.