PPC / 400 posts found
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
A five-pillar approach to paid search audits that exposes why AI-optimized campaigns still miss revenue, pipeline, and growth goals. The post The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account appeared first on Search Engine Journal.
What Profitable Google Ads Look Like in 2026 [Webinar] via @sejournal, @hethr_campbell
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post What Profitable Google Ads Look Like in 2026 [Webinar] appeared first on Search Engine Journal.
ChatGPT To Begin Testing Ads In The United States via @sejournal, @brookeosmundson
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement. The post ChatGPT To Begin Testing Ads In The United States appeared first on Search Engine Journal.
5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal.
10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 via @sejournal, @siliconvallaeys
PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.
PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates via @sejournal, @brookeosmundson
Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting The post PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates appeared first on Search Engine Journal.
Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year. The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on Search Engine Journal.
Google Ads Using New AI Model To Catch Fraudulent Advertisers via @sejournal, @martinibuster
Google Ads quietly implements a powerful multimodal AI that improves Google’s ability to catch fraudulent advertisers. The post Google Ads Using New AI Model To Catch Fraudulent Advertisers appeared first on Search Engine Journal.
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) via @sejournal, @theshelleywalsh
Transform daily PPC execution with prompt templates designed for speed, clarity, and better performance. The post 20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) appeared first on Search Engine Journal.
Why Every Google Ads Account Needs To Run Scripts
PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept. The post Why Every Google Ads Account Needs To Run Scripts appeared first on Search Engine Journal.