PPC / 411 posts found
Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.
Google’s Ads Chief Details UCP Expansion, New AI Mode Ads via @sejournal, @MattGSouthern
Google’s VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse via @sejournal, @brookeosmundson
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections. The post Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse appeared first on Search Engine Journal.
The PPC Skills That Won’t Be Replaced By Automation
Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight. The post The PPC Skills That Won’t Be Replaced By Automation appeared first on Search Engine Journal.
15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.
4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track. The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.
Google Analytics To Become A Growth Engine For Business via @sejournal, @brookeosmundson
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform. The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal.
The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] appeared first on Search Engine Journal.
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.