PPC / 336 posts found
Google Marketing Live 2025: Here’s Everything That Was Announced via @sejournal, @brookeosmundson
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.
An In-Depth Guide To Apple Search Ads via @sejournal, @brookeosmundson
Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.
Google Claims AI Overviews Monetize At Same Rate As Traditional Search via @sejournal, @MattGSouthern
Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. The post Google Claims AI Overviews Monetize At Same Rate As Traditional Search appeared first on Search Engine Journal.
What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. The post What’s Draining Your PPC Budget and How to Stop It [Webinar] appeared first on Search Engine Journal.
Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.
Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features via @sejournal, @LisaRocksSEM
Understand how Google Ads automation works and how to shape your ad copy for better performance. The post How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features appeared first on Search Engine Journal.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors via @sejournal, @CallRail
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance. The post Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors appeared first on Search Engine Journal.
It’s Official: Google Launches AI Max for Search Campaigns via @sejournal, @brookeosmundson
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers. The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.