PPC / 323 posts found
10 Google Shopping Product Feed Optimization Tips & Tricks via @sejournal, @brookeosmundson
Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes. The post 10 Google Shopping Product Feed Optimization Tips & Tricks appeared first on Search Engine Journal.
How To Navigate Performance Fluctuations In Google Shopping Campaigns via @sejournal, @brookeosmundson
Learn how to navigate the ups and downs of Google Shopping campaigns. Find out how to troubleshoot performance fluctuations and communicate effectively with clients. The post How To Navigate Performance Fluctuations In Google Shopping Campaigns appeared first on Search Engine Journal.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads. The post Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation appeared first on Search Engine Journal.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal.
Google Responsive Search Ads Just Got More Flexible via @sejournal, @brookeosmundson
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. The post Google Responsive Search Ads Just Got More Flexible appeared first on Search Engine Journal.
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC via @sejournal, @martinibuster
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability The post Why Google’s 4th Quarter Results Raise Questions for SEO & PPC appeared first on Search Engine Journal.
Layering Success: How To Target High-Intent Users In Google Ads via @sejournal, @LisaRocksSEM
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns. The post Layering Success: How To Target High-Intent Users In Google Ads appeared first on Search Engine Journal.
Google Ads Update: Misleading Landing Pages Now Demoted via @sejournal, @MattGSouthern
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. The post Google Ads Update: Misleading Landing Pages Now Demoted appeared first on Search Engine Journal.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC. The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.
Google Demand Gen Campaigns Just Got A Major Update via @sejournal, @brookeosmundson
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. The post Google Demand Gen Campaigns Just Got A Major Update appeared first on Search Engine Journal.