The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it’s inherent to what we do. I feel like I’ve lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Most of my experience has been completed outside of the office setting, and as a remote work […]

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications… We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. I […]

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best. I led the way, guiding each member from beginner to expert. I turned juniors into specialists and even team leads. Being a team leader taught me that creating a productive workplace isn‘t […]

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and different use cases.   What […]

“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t.  The biggest casualty? Ourselves — and our teams. Subscribe to Trends Change Whiplash is Real Before we dig into how to slow down, it’s important to recognize why we’re feeling the way we are, AND — most importantly — that the readers of this post are absolutely not alone. In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Since then, things have only accelerated.  […]

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. 15 Essential Product Marketing Books 1. The Launch, A Product Marketer’s Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi Pages: 130 Where to buy: Amazon Image source […]

Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with serious implications for the customer experience. In this article, we’ll dive into the data. Current State of Business Communication While 99% of consumers say it’s important that a business communicates well with them as a customer, a mere 7% of businesses rate their communication as […]

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. I would just manually enter my friends’ email addresses into the recipients’ box. Gosh, I was such a rebel. If you’ve gotten over your teen angst and don’t want to manually enter your family’s, friends, or coworkers’ email addresses every time you want to send […]