runway / 24 posts found
Augmented Reality and Spatial Computing: The Future of Retail
Thanks to the successful marketing of Apple’s Vision Pro, spatial computing and augmented reality (AR) are about to get even more exciting and in your face, transforming brick-and-mortar shops into next-gen storefronts. Spatial computing, a vision long held by Silicon Valley, aims to shift interactions with technology away from screens and into physical spaces. Users will engage with technology seamlessly within their environments through voice commands, auditory cues, gestures, and more. The Apple Vision Pro, which was first teased in June at Apple’s annual WWDC conference, has undoubtedly elevated the status of these technologies simply from the anticipation and promises […]
EU’s Digital Product Passport Targets Sustainable Fashion
The European Union (EU) is making strides to combat environmental damage caused by various industries, with a particular focus on the fashion sector. Amidst a wave of legislation aimed at rectifying eco-issues, including pollution, deforestation, and microplastics usage, the EU has introduced its Digital Product Passport (DPP) under the new Ecodesign for Sustainable Products Regulation (ESPR). This innovative tool seeks to bring transparency, sustainability, and accountability to the fashion industry while leveraging blockchain technology – without consumers having to learn the intricacies of the technology itself. The DPP, which isn’t expected to launch until at least 2026, will launch alongside […]
Now Runway: Ralph Lauren’s ‘888 House’: A Dreamlike Digital Retail Experience
Ralph Lauren (NYSE: RL) marks a milestone with the introduction of a new icon, The RL 888, a distinctive handbag collection that defines its own style. The RL 888 campaign will underscore the brand’s signature trait of juxtaposition by contrasting the smooth, modern design of the handbag with a rugged, otherworldly landscape. “I am inspired by the beauty of the natural world—a land of contradictions where sky and rugged terrain convene. It is the perfect environment to express the unchanging beauty of The RL 888 and the independent spirit and personal style of the woman who writes her own story […]
AI’s Impact on Fashion and Design
The rise of artificial intelligence in the world of creativity has revolutionized various sectors, with fashion and design being no exception. This confluence of machine intelligence and human creativity has not only expanded the horizons of design possibilities but also sparked intense debate regarding its implications. We sat with creative director and digital artist turned AI Fashion designer Baris Gencel, to discuss one of his infamous collections, ‘Metamorphosis,’ Monarch Butterly, a digital collection of art pieces depicting the transformation of the fashion industry, reborn through AI. As well as the impact of AI in his current work and the overall […]
Now Runway: Paris Hilton and 11:11 Media Unveil ‘Slivingland’ on Roblox, Gucci Flagship Launch & More
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today we report to you from New York for the first time in nearly 3 months and we are rejuvenated witnessing summer fashion in the streets of SoHo after spending some time in the fashion desert of Las Vegas during DEF CON. A lot happened this week so we will touch upon a few highlights. BAPE® announces its latest limited edition sneaker release, in collaboration with adidas Originals. Coach and Kate Spade parent company, Tapestry splurges $8.5 billion to buy […]
Couture Reimagined: The Fabricant’s Primal Rave Collection Ushers in a New Era
Haute couture, the epitome of luxury fashion, has long been associated with exclusivity, unparalleled craftsmanship, and personalized service. Originating in the 19th century Parisian fashion scene, couture was conceptualized by English designer Charles Frederick Worth. It was an era when each garment was meticulously handcrafted to fit an individual, involving multiple fittings and the use of superior materials. Over the years, couture has evolved, adapting to the changing fashion landscape while maintaining its commitment to excellence. Today, however, it faces one of its most significant transformations yet, as it ventures into the digital realm, led by innovative fashion houses like […]
Inside the Digital Fashion Explosion With DressX
If we’re in a bear market, digital fashion didn’t get the memo. Leading luxury fashion houses like Dior, Gucci, Louis Vuitton, Prada, and Valentino have all made significant moves in the fast-growing space over the past year. Meanwhile, a new generation of digitally-native brands is helping hoist the torch for the burgeoning movement, which is poised to continue expanding its influence within the $1.7 trillion fashion industry. Founded in 2018 by Daria Shapovalova and Natalia Modenova, DressX is a leading digital fashion retailer that has partnered with likes of Bershka, H&M, Rebecca Minkoff, and DUNDAS, and recently raised a $15 […]
Now Runway: House of Blueberry, Nars’ Orgasm, & More
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today, we’re coming to you from Auckland, a land that fashion may have overlooked but the rainy season certainly did not, so we’re hoping that the buzzed-about Gucci Vault sends us a raincoat. Read on to see what you missed this week, including House of Blueberry bringing us back to the 90s with a Clueless collaboration, NARS reminding us that orgasms should be celebrated, and MNTGE making patches cool again. House of Blueberry x Clueless House of Blueberry, a digital […]
Gucci Wants to Reward ‘Material NFT’ Holders With 2 Physical Items – For Free
Luxury fashion powerhouse Gucci is preparing to gift two exclusive physical items – a wallet or bag – to holders of its Gucci Vault Material NFTs, which will be generally unavailable to Gucci’s usual clientele. The Material NFTs debuted last March as part of a partnership between Gucci and the narrative NFT project, 10KTF. The collection dressed eleven selected NFT collections, including Bored Ape Yacht Club (BAYC), World of Women (WoW), Cool Cats, and more, in digitally enhanced Gucci outfits to showcase Gucci’s digital identity in an alternate world. 10KTF tells the fictional story of a floating city in a […]
Now Runway: South Korean Fashion Platform Musina Raises $190 Million
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today you find us in Paris, where we hosted an intimate breakfast celebrating digital fashion and luxury in the lush garden of Hotel La Fantaisie. Having only opened their doors a few weeks ago, we were their first private event, and lingering guests experienced an insider’s tour post breakfast. Read on to see what you missed outside of Paris and in the digital space, including a new sneaker release from Puma and Roc Nation, Snapchat upgrading their digital avatars’ clothing, […]