Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere else, marketers must ensure that prospects can find them conveniently — and Google has features to help you do that. In this post, we’ll discuss how SERP features can help and the most important ones to leverage. These features appear on search engines like Google […]