When it comes to your business’ branding strategy, establishing a logo is one of the most critical tasks. Your logo will be pervasive throughout your marketing campaigns, and it’s one of the most prominent branding elements people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a recent study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Not sure what it takes to create a killer brand logo? To give you a better […]