Social Media Advertising / 36 posts found

How To Evaluate Creative Performance in Meta Ads (and What To Test) via @sejournal, @timothyjjensen

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Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal.

Meta Projected $16B From Scam Ads, Internal Docs Show via @sejournal, @MattGSouthern

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Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.

Pinterest Launches “Top of Search” Ads In Beta via @sejournal, @MattGSouthern

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Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations. The post Pinterest Launches “Top of Search” Ads In Beta appeared first on Search Engine Journal.

YouTube Lets Creators Pick Exact CTAs In Promote Website Ads via @sejournal, @MattGSouthern

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YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.” The post YouTube Lets Creators Pick Exact CTAs In Promote Website Ads appeared first on Search Engine Journal.

How to master the basics of social media advertising [+ 5 examples]

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I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. In this guide, we‘ll discuss why it’s so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. Table of Contents How effective is social […]

TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study via @sejournal, @MattGSouthern

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Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. The post TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study appeared first on Search Engine Journal.

Meta Threads Takes the Next Step By Launching Ads via @sejournal, @brookeosmundson

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Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now. The post Meta Threads Takes the Next Step By Launching Ads appeared first on Search Engine Journal.

How To Optimize TikTok Ads After You Set Up Your Campaign via @sejournal, @brookeosmundson

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This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions. The post How To Optimize TikTok Ads After You Set Up Your Campaign appeared first on Search Engine Journal.

LinkedIn Reveals Data-Backed Formula For B2B Ad Success via @sejournal, @MattGSouthern

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LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. The post LinkedIn Reveals Data-Backed Formula For B2B Ad Success appeared first on Search Engine Journal.

Meta Announces New Video & AI Features At Advertising Week via @sejournal, @MattGSouthern

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Meta announces a new video tab, AI-powered ad tools, and creator partnership features. The post Meta Announces New Video & AI Features At Advertising Week appeared first on Search Engine Journal.
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