Social Media Advertising / 32 posts found
How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. In this guide, we‘ll discuss why it’s so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. Table of Contents How effective is social […]
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study via @sejournal, @MattGSouthern
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. The post TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study appeared first on Search Engine Journal.
Meta Threads Takes the Next Step By Launching Ads via @sejournal, @brookeosmundson
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now. The post Meta Threads Takes the Next Step By Launching Ads appeared first on Search Engine Journal.
How To Optimize TikTok Ads After You Set Up Your Campaign via @sejournal, @brookeosmundson
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions. The post How To Optimize TikTok Ads After You Set Up Your Campaign appeared first on Search Engine Journal.
LinkedIn Reveals Data-Backed Formula For B2B Ad Success via @sejournal, @MattGSouthern
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. The post LinkedIn Reveals Data-Backed Formula For B2B Ad Success appeared first on Search Engine Journal.
Meta Announces New Video & AI Features At Advertising Week via @sejournal, @MattGSouthern
Meta announces a new video tab, AI-powered ad tools, and creator partnership features. The post Meta Announces New Video & AI Features At Advertising Week appeared first on Search Engine Journal.
Meta Announces Updates To Business Tools Affecting Advertisers via @sejournal, @MattGSouthern
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. The post Meta Announces Updates To Business Tools Affecting Advertisers appeared first on Search Engine Journal.
Meta’s New Ad Tools Promise More Precise Customer Targeting via @sejournal, @MattGSouthern
Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution. The post Meta’s New Ad Tools Promise More Precise Customer Targeting appeared first on Search Engine Journal.
Meta Pushes GA4 Integration, Boasts 22% Conversion Boost via @sejournal, @MattGSouthern
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. The post Meta Pushes GA4 Integration, Boasts 22% Conversion Boost appeared first on Search Engine Journal.
20 Awesome Examples Of Social Media Marketing via @sejournal, @anna_bredava
Discover what makes a social media campaign successful as you explore these real-world examples from top brands. The post 20 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.