Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. By the end of this guide, you’ll know how to develop a social media strategy that will drive traffic and quell that overwhelming feeling you get whenever you open Instagram or Twitter. Your social […]

TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands. Here, let’s dive into what Branded Mission is, and how you can use it to boost your brand awareness and sales. What is Branded Mission? Branded Mission is TikTok’s new advertising solution, and the idea is pretty simple: Branded Mission enables brands […]

Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives. There are various social media platforms to choose from, and each comes with an audience that brings different advertising potential. Even though there are so many platforms, HubSpot’s Senior Manager of Social Media, Kelly Hendrickson, doesn’t think that you should be using all of them. Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer […]