Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be. But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media […]

Let’s face it – social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform.  With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, […]

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social […]

  Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch. But, it does make you wonder what consumers actually do while spending all that time on social media. And — as a marketer — you’re likely going a step further by asking: “What’s my target audience doing […]

Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it?  Here are a few fast facts about the top […]

According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. That’s why businesses need to tune into social media for lead generation. How can you leverage social media in your business’ favor and turn it into a force […]

Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it’s hard to ignore the hype around TikTok, its fantastic engagement rate, and its massive user base. If you’re willing to get creative, TikTok could be the perfect home for your short-form videos. Here, I spoke with HubSpot’s social media team to gather their best tips for bringing your brand on TikTok. 1. Know where your audience hangs out. It’s important to know where your audience hangs out online. For some brands, […]

Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which similarly offers an audio chat room experience. Now that it’s here to stay, many brands with solid Twitter followings are also beginning to pay more attention to the marketing opportunities of Spaces. What is Twitter Spaces? Why Marketers Are Watching Twitter Spaces How to Use […]

With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen more than you speak. On Twitter Spaces, everyone has a role to play. The host is there to set the tone and guide the conversation. Speakers are chosen to share their knowledge. Moderators are there to ensure the space remains safe. As an attendee, your role is to listen and participate upon request. Too often, attendees will show up to […]

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about. But you may be wondering, where are these viral social media platforms now? And which ones are still worth investing in? Here’s what you need to know. Viral social […]