Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your other systems, something as simple as successfully sending a follow-up email after a form submission can become a massive time suck. Let’s explore the characteristics you need for any content management software tool and the ten best content management software tools for marketers. Feel free to use the following jump […]

In today’s digital world, having a business website isn’t an option. It’s a must. An online presence is the digital equivalent of a calling card or listing on a phone book’s yellow pages. It increases brand awareness and allows you to display products and services online. Unfortunately, not all businesses see the benefit of having a website. A survey commissioned by Top Design Firms found that 27% of small businesses don’t have one — and the top reasons holding them back from getting one are cost and lack of technical know-how. But here’s the good news: there are plenty of […]

So, you want to learn how to program. Honestly, great choice — pursuing software or website development is a challenging but highly rewarding career path. Now, for your next big decision: Which programming language should you start with? It can feel like a daunting choice, since your first language is your first exposure to the world of programming can set the tone for your learning experience. If you pick one that’s too challenging, you might get discouraged and lose interest early on. Pick one that’s too simple and you may miss out on fundamental concepts you’ll need to lock down […]

How to Query a SQL Database: Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro). If not, download a database management application and work with your company to connect your database. Understand your database and its hierarhcy. Find out which fields are in your tables. Begin writing a SQL query to pull your desired data. Ever heard of SQL? You may have heard about it in the context of data analysis, but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could […]

It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need an effective landing page. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads. When done correctly, a landing page can help you generate leads and pass off those qualified leads to your sales team. Here, we’ll break down seven landing page builders and outline their […]