YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. It’s commonly used across various paid media platforms to describe the advertising expenditure per 1,000 individuals reached by the ad. By maximizing your YouTube CPM, you increase your earnings and demonstrate the value of your content. In this article, we‘ll explore what CPM is, how […]

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. One of the most important tactics for optimizing your YouTube channel is to create engaging YouTube descriptions. Here, we’ll discuss how to create compelling descriptions for your YouTube channel and videos. YouTube Channel Descriptions A YouTube channel description is similar to the About Page of a website. It appears under the “About” tab of your channel’s YouTube page. The […]

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same. The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content. To help you […]

The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller.  In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories.  Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 […]

Did you know that YouTube currently has 2.6 billion active users a month and is projected to grow to almost 3 billion active users by 2025? Just as mind-blowing, there are 144 million YouTube channels out there. So, you’re probably wondering how to stand out in a sea of channels and grow your YouTube channel to drive traffic to your To help marketers and business owners answer this question, here’s what you need to know to grow your YouTube channel. 1. Optimize your YouTube channel profile. To optimize your channel for growth, start with a clear and engaging profile. Your […]

As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely free and accessible through its platform. In this post, learn how to use YouTube’s nativevideo-editingtools, […]

Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only […]

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the […]

How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answer to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can implement certain strategies to ensure that the YouTube algorithm favors you in the search results. In this post, we’ll go over proven YouTube SEO tips that have worked for HubSpot’s YouTube channel and that will work for you, regardless of your channel size. Let’s get started. How to Rank Videos on YouTube To get videos to rank on YouTube, we […]