January 2022 / 167 posts found
4 Best Website Builder Tools for Food & Beverage Industry
Do you need a website where you can take online orders or a place just to share information about your restaurant? Maybe a platform to make online reservations? Whatever your answer is, it is clear that you need a restaurant website builder solution. According to the survey, 80% of the U.S. population said they are … The post 4 Best Website Builder Tools for Food & Beverage Industry appeared first on Digital Agency Network.
What Cannes Lions’ New Creative B2B Award Categories Mean For Marketers
The venerable Cannes Lions International Festival of Creativity has been around in one form or another since the 1950s, offering brands worldwide the opportunity to showcase their top marketing work and advertising talent. They haven’t had specific B2B marketing awards, however. Until now. What do B2B marketers need to know about the new Creative B2B Lions, which will launch during Cannes Lions 2022 this summer? Let’s explore what’s on tap with the launch, and what B2B marketers and other creative professionals can look forward to learning from the new B2B awards portion of this preeminent event. Welcoming The Creative B2B […]
How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands
As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many B2B brands are also working hard to elevate how they do business. From creating better marketing experiences for customers to improving the employee experience, connecting the work to a purpose that is about more than profits and revenue is increasingly important. But here’s the thing, it’s always been time for B2B brands to think and act on opportunities to improve opportunities for the people that power the company from front line workers in customer call centers to engineers […]
Influencer Marketing for SEO and Authority
Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. This is Andy Crestodina from Orbit Media Studios here in Chicago, and I want to explain something that I love very much and that is kind of a familiar theme if you’ve been following the Moz content. It’s about the relationship between people, relationships, and SEO outcomes. Specifically I want […]
Shopify SEO: The Guide to Optimizing Shopify [Updated for 2022]
A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify. Since we’ve worked with a good amount of Shopify stores, […]
How To Drive Facebook Leads Via Phone Calls via @sejournal, @closedloop
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal.
Visualizing Google Core Update Winners & Losers With Python via @sejournal, @artios_io
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal.
How to Develop Brand Architecture
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there’s no connection between your brand’s offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits […]
What a Crisis Manager Does and How to Be a Great One
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. While it’s not the happiest of thoughts, it’s realistic. Unfortunately, we don’t have the luxury of opting out from negative occurrences. Still, we do have the […]
How to Improve Your Google PageSpeed Insights Score in 2021
By the words of Google, speed equals revenue. If you have a slow-loading site, visitors will bounce faster than you can say “conversions.” The speed of your website will have a direct impact on your SEO and conversion rates. After all, a sluggish website increases the likelihood of people bouncing from your page. In fact, […]