February 2022 / 394 posts found
Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever via @sejournal, @MattGSouthern
The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever appeared first on Search Engine Journal.
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time. More […]
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of organic reach flung marketers onto a rollercoaster ride trying to figure out how to boost a post for customers to actually see — which is a challenge when you’re up against so many competitor ads. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for […]
Brevity: Market Spotlight
Brevity: A Journal of Concise Literary Nonfiction publishes excellent flash nonfiction. That means, Brevity publishes nonfiction essays of 750 words or fewer. And Brevity has been doing so for more than 20 years. The current editor-in-chief is Dinty W. Moore. (Lee Gutkind: The Godfather Behind Creative Nonfiction.) The editors say, “Though still committed to the mission of publishing new writers, Brevity has been fortunate over the years to include the work of three Pulitzer prize finalists, numerous NEA fellows, Pushcart winners, Best American authors, and writers from India, Egypt, Ireland, Spain, Malaysia, and Japan. … Work from Brevity has been […]
15+ Technical SEO Interview Questions For Your Next Hires via @sejournal, @olgazarzeczna
Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your Next Hires appeared first on Search Engine Journal.
How Google Crawls Pages With Infinite Scrolling via @sejournal, @MattGSouthern
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls Pages With Infinite Scrolling appeared first on Search Engine Journal.
A Plain English Guide to Real Time Bidding
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what RTB is, how it works, and the pros and cons of using it — all while keeping it jargon-free. In this post, you’ll learn: What is real-time bidding (RTB)? How does real-time bidding work? Real-Time Bidding Platforms Real-Time Bidding Pros Real-Time Bidding Cons Let’s get started. Real-time bidding is the driving force behind most programmatic advertising campaigns. Programmatic advertising is […]
What Is Brand Perception? How to Measure It and 4 Examples
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name. Brand perception, or the thoughts and feelings associated with a company, impacts why people wear a certain brand of clothing or pick one pasta sauce over another at the grocery store. Once consumers adopt an attitude about a brand, it’s tough to change. That’s why brands work hard to create positive associations in people’s […]
How to Write a Guest Post That Is Original
Chances are, you already know how important guest posts are. They are a fantastic way to attract attention to your brand and move up on search engine results pages. But, this is only going to be true if you are able to write original guest posts. The truth is, there is a lot of content … The post How to Write a Guest Post That Is Original appeared first on Digital Agency Network.
5 Helpful Ways B2B Marketers Can Achieve Content Approval
The “Wild West” of content marketing stuck around longer than we may have imagined, but COVID-19 well and truly brought it to a close. These days, 82% of marketers use content marketing, over 40% of marketers say content is a very important part of their strategy, and 70% plan to actively continue investing in it in the long term. If content marketing is such big business now, however, why does so much of it still feel distinctly lawless? Nowhere is that more true than when it comes to actually getting either client or internal approval for your content. You go […]