February 2022 / 394 posts found
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates via @sejournal, @brookeosmundson
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month. The post LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates appeared first on Search Engine Journal.
Google Search Data Reveals Top Trending Careers via @sejournal, @MattGSouthern
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data Reveals Top Trending Careers appeared first on Search Engine Journal.
27 Mission and Vision Statement Examples That Will Inspire Your Buyers
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability. According to a Circular Board article, 74% of […]
The 9 Goals to Consider When Creating a Marketing Strategy
If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first need a clear goal. What does your business want to accomplish? Maybe you need more traffic to your website or perhaps you want to generate more leads. If you need help figuring out what that is, we’ve got you covered. A campaign without a clear […]
Top Stories 7-Pack Tops the SERPs
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories. Should we panic […]
Wednesday Poetry Prompts: 599
For today’s prompt, write a round poem. This could be a poem about a something that is circular, for sure, but also play off ideas like “what goes around comes around” or things that are rounded off. Of course, there are also poetic forms with refrains that have the same lines come around multiple times in the poem. Remember: These prompts are springboards to creativity. Use them to expand your possibilities, not limit them. Note on commenting: If you wish to comment on the site, go to Disqus to create a free new account, verify your account on this site […]
Mia P. Manansala: On Savoring Positive Feedback
Mia P. Manansala is a writer from Chicago who loves books, baking, and badass women. She uses humor (and murder) to explore aspects of the Filipino diaspora, queerness, and her millennial love for pop culture. Find her on Twitter, Facebook, and Instagram. Mia P. Manansala Photo by Jamilla Yip Photography In this post, Mia discusses how a beta reader helped her rethink the story she wanted to tell in her new cozy mystery novel, Homicide and Halo-Halo, her advice on savoring positive feedback, and more! Name: Mia P. ManansalaLiterary agent: Jill Marsal of Marsal Lyon Literary AgencyBook title: Homicide and […]
Homepage Design & Linking Strategy For Publishers [SEO Case Study] via @sejournal, @dansmull
Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy For Publishers [SEO Case Study] appeared first on Search Engine Journal.
Advertising Around The Super Bowl: Q&A With A Marketing Strategist via @sejournal, @gregjarboe
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The Super Bowl: Q&A With A Marketing Strategist appeared first on Search Engine Journal.
How to Make an Instagram Business Account
Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using Instagram to reach new audiences, increase brand awareness, and ultimately grow sales, then you could be missing out. In this post, we’ll review how to make an Instagram business account, and the benefits of having one. Plus, how to switch back-and-forth between a business and […]