February 2022 / 394 posts found
Are Paid Links A Google Ranking Factor? via @sejournal, @mirandalmwrites
Sure, you can buy them. Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk? The post Are Paid Links A Google Ranking Factor? appeared first on Search Engine Journal.
How to Use Custom Affinity Audiences: From Creation to Stellar ROI
Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made. To help ensure your ads are reaching the people in the right place, it’s worth leveraging a function in the Google Display Network (GDN) known as affinity audiences. Using these audiences helps pinpoint customer segments that may be more likely to purchase your products, in turn driving more effective and efficient ad spend. […]
How to Make the Most of AI Writing Tools, According to Bloggers
AI writing tools have come a long way since spellcheck. Today, bloggers and marketers use AI writing tools to generate short and long-form copy and speed up content production. But while AI writing software can assist in researching, outlining, and creating content, it’s not foolproof enough to cut out human writers completely. According to bloggers, AI writing can help supplement your writing process, but you still need to remain in the driver’s seat. Here’s what five bloggers and entrepreneurs had to say about how to use AI writing effectively, including what these tools are best for and where they fall […]
Write Books Or Blog – Which Is The Most Profitable?
If you are thinking about publishing for an income, is it better to write books or blog regularly? Each one has advantages and disadvantages. But the critical element for both is that you know how to write well. The most significant difference between being an author and a blogger is that you need good technical skills to make an income from blogging. But for authors, publishing books using self-publishing is a relatively straightforward process. Deciding to write books or blog content One of the best ways to improve your writing is to start a blog. But you have to maintain […]
Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach
Because of its broad field, SEO has many touch points with a variety of different marketing channels. As other channels’ operations influence SEO, both directly and indirectly, it’s essential to deploy an integrated marketing approach in which each channel supports the other, in order to optimize marketing efforts and enhance your brand’s user experience. This article provides you with a number of different actionable tips for combining SEO with the marketing channels listed below, that will not only save you time, resources, and money, but will lead to even better results for your team and company: SEA Affiliate PR Social Media Email […]
Michigan Quarterly Review: Market Spotlight
(Editor’s note: MQR has updated their open submission period to March 1 to April 1 for 2022.) Founded in 1962, Michigan Quarterly Review is the flagship literary journal of the University of Michigan. It publishes distinctive poetry, fiction, and creative nonfiction (and works of translation) by writers from around the world. (The Iowa Review: Market Spotlight.) The editors say, “Our magazine embraces creative urgency and cultural relevance, aiming to challenge conventions and address long-overdue conversations. As we continue to promote an expansive and inclusive vision, we seek work from established and emerging writers with diverse aesthetics and experiences.” This is […]
Paul Vidich: On Romance in Espionage
Paul Vidich is the acclaimed author of The Mercenary, The Coldest Warrior, An Honorable Man, and The Good Assassin, and his fiction and nonfiction have appeared in the Wall Street Journal, LitHub, CrimeReads, Fugue, The Nation, Narrative Magazine, Wordriot, and others. He lives in New York City. Find him on Twitter, Facebook, and Instagram. Paul Vidich Photo by Bekka Palmer In this post, Paul discusses the inspiration behind his new literary spy novel, The Matchmaker: A Spy in Berlin, the drafting process and his beta readers, and more! Name: Paul VidichLiterary agent: Will Roberts, The Gernert CompanyBook title: The Matchmaker: A […]
7 Big Enterprise Content Marketing Strategies You Need To Know [Webinar] via @sejournal, @hethr_campbell
Enterprise Brands: How valuable is your content to your target audience? Are you seeing higher bounce rates? [RSVP For This Webinar] The post 7 Big Enterprise Content Marketing Strategies You Need To Know [Webinar] appeared first on Search Engine Journal.
SEO For Tourism: How To Outrank The Competition & Get Found via @sejournal, @lorenbaker
Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first. The post SEO For Tourism: How To Outrank The Competition & Get Found appeared first on Search Engine Journal.
5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]
Today, your Instagram profile is like a mini-version of your website. Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme. You’ll find everything from “Meet the Team” and event recaps to FAQs and customer reviews on Highlight covers. While brands often set up their Highlights early on, many forget one important step: Designing Highlight covers. In this article, we’ll cover the steps to make your own Highlight covers, some tips […]