March 2022 / 398 posts found
The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. So, how does email marketing actually work anyway? Now let’s review when you should use […]
Best Social Media Management Tools
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this blog post, we’ll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today. Let’s get started. Get certified in social media strategy with a free social media marketing course. Social Media Management Tools […]
10 Statistics that Prove the Demand for Voice Over is Rising
Many credit Disney animation with starting voice overs, but this type of audio technique actually began in 1900 when Reginald Fessenden reported about the weather. Since then, voice over work has dominated the film industry, with the need for voice talent in the entertainment industry being obvious. But voice work has also become an increasingly … The post 10 Statistics that Prove the Demand for Voice Over is Rising appeared first on Digital Agency Network.
B2B Marketers on the Move: Springing Forward With Fresh Leadership Opportunities
The B2B marketing landscape consists of rapid-fire changes, accompanies by growth that often happens so fast that it can sometimes be difficult to fully appreciate. For more than 20 years TopRank Marketing has been honored to help a wide array of the world’s top B2B marketers and brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative, award-winning successes. In this spirit, we regularly take the time to congratulate and honor business marketers, thought leaders, industry influencers as well as our own talented team members who have recently advanced in their […]
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
We’ve been re-optimizing Brafton’s blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to answer the question, “How well does content re-optimization work, and is it worth your time?” But first, let’s back up and get some definitions out of the way. What is content re-optimization? In its simplest form, content re-optimization is the process of updating existing content […]
Wednesday Poetry Prompts: 605
For today’s prompt, write a forgetful poem. This could take the form of a poem about forgetting an important anniversary or an item (like the keys to the house that you locked on the way out the door). Or play off memory myths like that an elephant never forgets. Or write about forget-me-not flowers. Or, well, I feel like I might be forgetting a few other options as well. Remember: These prompts are springboards to creativity. Use them to expand your possibilities, not limit them. Note on commenting: If you wish to comment on the site, go to Disqus to […]
How To Accurately Measure Core Web Vitals via @sejournal, @DebugBear
Want to improve your website’s performance? Find out how DebugBear helps you track historical changes, see changes to your website’s performance immediately, and more. The post How To Accurately Measure Core Web Vitals appeared first on Search Engine Journal.
Why NAP & User Experience Are Crucial To Local SEO via @sejournal, @TaylorDanRW
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know. The post Why NAP & User Experience Are Crucial To Local SEO appeared first on Search Engine Journal.
5 Reasons to Keep an Eye on Your Brand Awareness Metrics
If you connect well, you sell better. Isn’t it so? Establishing a connection with your consumers lies at the base of any business. It is a continuous process. Done for a considerable amount of time, it breeds trust between you and your customer. This over time converts a user into a loyal customer. But, how do … The post 5 Reasons to Keep an Eye on Your Brand Awareness Metrics appeared first on Digital Agency Network.
Should You Make the Move? An SEO’s Journey from Agency to In-House
I’ve heard over and over from fellow SEOs that they just “fell into” the industry and didn’t know much about it beforehand. Well, I am no exception. I searched far and wide for a marketing job prior to graduating college in 2018, but it was my sister who introduced me to the concept of SEO. She suggested I apply to the agency she worked at, so I quickly started Googling to learn more about the concept. After my brief research and a few interviews, I found myself at a large digital marketing agency. I loved working at the agency with […]