March 2022 / 398 posts found
How to Craft a Successful Customer-Centric Marketing Strategy
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.” My online search for the right gift led me to STL Ocarina, a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series. Clearly, the company knew many of its customers were like me — either […]
Ongoing Optimization: Strategic SEO Tips For B2B Marketers In 2022
How can B2B marketers improve their search engine optimization (SEO) strategies and focus in the fast and furious digital landscape of 2022? The search marketing arena has always been one of swift changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a handful even for top B2B optimization professionals. Don’t let the complexities that SEO efforts sometimes entail deter you, however, as there are still bountiful and easy-to-achieve benefits for the B2B marketer in many aspects of optimization. Let’s jump right in and take a look at some of the SEO tactics B2B […]
Cloudflare Announces Free Web Application Firewall via @sejournal, @martinibuster
Cloudflare announces a free Firewall that blocks many common exploits The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal.
URLs As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern
Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms. The post URLs As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
How To Bring Humor To Tough Topics
In the real world, laughter is powerful—it can lift moods, lower stress, break the tension … it’s even contagious. When added to a serious story, it is capable of providing balance or emphasis to difficult moments, revealing something about the characters, and adding dimension and authenticity to the stories we tell. But comedy also must be handled with care to make sure that it is complementing the events instead of taking away from them. (Libby Hubscher: On Revision Shifting Genre) Both of my books, Meet Me in Paradise and If You Ask Me, deal with heavy themes … but they […]
Book Proposal Academy Review: Chad Allen Helps You Craft a Compelling Book Proposal
Book Proposal Academy is an online course that walks you through the process of writing a book proposal that sets you on the publishing path. In addition to providing clarity and direction, prompting you to think about your book’s structure and teaching you how to talk about yourself as a writer, you’ll gain insight and understanding of the publishing industry. Here’s what we’ll cover in this Book Proposal Academy review: What is Book Proposal Academy? This is a course and community built around learning how to create a book proposal that gets results. Through Book Proposal Academy, you learn from […]
8 Free Courses For Writers & Content Marketers via @sejournal, @ADiSilvestro
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.
SEO At Scale: What Large Ecommerce Sites Do Differently via @sejournal, @duchessjenm
Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large Ecommerce Sites Do Differently appeared first on Search Engine Journal.
Food Delivery, Vaccines, Rapid-Test: A Glimpse of COVID’s Impact on Search and SEO
Behind every keyword query is a user’s search intent; the reason a person typed a string of words into the search bar. Check out this analysis from Semrush, the digital marketing platform, to see how people’s relationship to the pandemic changed over time. Want even more SEO trends and traffic benchmarks? Download the complete Semrush … The post Food Delivery, Vaccines, Rapid-Test: A Glimpse of COVID’s Impact on Search and SEO appeared first on Digital Agency Network.
Increasing CRO with Customer Communication
One undeniable aspect of being a part of a business is customer communication. At some point in every customer journey, you will need to define when, where & how your consumers will connect with your brand. In B2C markets, the way your target audience reaches your inbox, comments, or DMs is different from that of … The post Increasing CRO with Customer Communication appeared first on Digital Agency Network.