March 2022 / 398 posts found
Hotel Booking Links Now Available In Google Search & Maps via @sejournal, @brookeosmundson
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps. The post Hotel Booking Links Now Available In Google Search & Maps appeared first on Search Engine Journal.
The State of Content Marketing in 2022 [Stats & Trends to Watch]
Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their audiences. As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2022 and trends to […]
Top 8 Marketing Strategies for Your Fashion Brand
In industry, as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the fashion industry will never die so long as people need clothes and accessories, there is always an opportunity to start a successful brand, but of course, with … The post Top 8 Marketing Strategies for Your Fashion Brand appeared first on Digital Agency Network.
Editorial Review: How To Get Them, Why They Matter
Reviews are an essential part of marketing, and editorial reviews are no less important. Reviews help you with your rankings, are a simple way to convert word of mouth marketing to social media, and provide credibility for your book. However, just as it’s difficult to make sales it can be difficult to get an editorial review. Getting those five-star reviews can help you immensely, so let’s talk about reviews in more depth. In this article we discuss: What Is An Editorial Review? How To Get An Editorial Review Do Editorial Reviews Cost? Why Editorial Reviews Are Powerful For Authors Before […]
4-Step SEO Waltz: Tackle SEO Challenges Head-On via @sejournal, @hethr_campbell
Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy. The post 4-Step SEO Waltz: Tackle SEO Challenges Head-On appeared first on Search Engine Journal.
Facebook Ads: Who’s Best At Earning The Click & How It’s Done via @sejournal, @jasonjzotara
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads. The post Facebook Ads: Who’s Best At Earning The Click & How It’s Done appeared first on Search Engine Journal.
What Will Content Planners Budget For in 2022 [HubSpot Blog Research]
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Let’s find out. How much are marketers spending on content marketing? According to HubSpot Blog Research, 39% of marketers surveyed say they allocate 31-50% of […]
Cross-Posting in 2022: What Is It & Why You Should Use It
Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we’ll discuss the do’s and dont’s of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New […]
Top 5 Things To Know Before Doing Archival Research on Your Book
I have worked in archives for 20 years and have helped many authors navigate this complex and thrilling world to support their own stories. What’s more, every novel I’ve written has featured an archive in one form or another. I love writing about the archives and the mysteries they contain. (How To Do Writing Research During a Lockdown) I also love doing archival research, which can be as satisfying as solving a tough crossword puzzle or fitting in that final puzzle piece. If you’re intrigued by the idea of using archives in your writing, here are the top five things […]
How To Make Paid Search Work For B2B Marketing via @sejournal, @timothyjjensen
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal.