If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews. Yelp showed 7th + Grove’s address, so we knew it was in a busy part of town and could […]

At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands. Over the last two and a half years, we’ve placed a significant emphasis on growing this subscriber base, and we’ve achieved a 170% increase (and counting!) across 84 countries. Newsletter subscriptions coming from organic search traffic. If you’re reading this article, you’re probably looking for ways to grow your newsletter list, too. SEO blog content has […]