June 2022 / 371 posts found
Aspirational Analysis: Competitive Research for New (or Small) Sites
Competitive SERP analysis (including our recently launched Competitive Analysis Suite) is — by design — based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Consider, for example, the fictional site, Dice-E-Shop.com (shh.. just let me have this one). We plug it into True Competitor, wait for some magic to happen, and voila! Look at all the time you saved! Okay, it’s not ideal, but there is a solution, and […]
25 Copywriting Portfolio Examples That Will Secure Your Next Gig
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together […]
Local SEO Audit: Everything You Need to Know [+ How to Perform One]
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you’ve never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient. A local SEO audit can be done on its own or as part of […]
11 Retail Content Marketing Trends To Inspire Your Next Campaign via @sejournal, @vandernickr
Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign. The post 11 Retail Content Marketing Trends To Inspire Your Next Campaign appeared first on Search Engine Journal.
How Long Does It Take To See Results From Link Building? via @sejournal, @alextachalova
Everyone wants quick results from link building. Learn about the various factors that impact your efforts and when to expect positive changes. The post How Long Does It Take To See Results From Link Building? appeared first on Search Engine Journal.
What’s In A SERP? Google Search Results & Features You Need To Know via @sejournal, @lorenbaker
Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need To Know appeared first on Search Engine Journal.
Facebook To Restructure Main Feed Around Video Content via @sejournal, @MattGSouthern
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The post Facebook To Restructure Main Feed Around Video Content appeared first on Search Engine Journal.
Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It
Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of which came from search advertising. Google Ads is very competitive and Google uses an auction system to decide which ads to show. When a search query is made with a keyword that has multiple bidders, Google Ads runs an auction to determine which ads are eligible to be shown for that keyword and their ad positions. Only ads that meet minimum quality requirements will be shown for a relevant search […]
How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell […]
Google Replacing ‘Warning’ Labels In Search Console via @sejournal, @MattGSouthern
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The post Google Replacing ‘Warning’ Labels In Search Console appeared first on Search Engine Journal.