July 2022 / 348 posts found

Everything to Know About The Notorious B.I.G. NFT Collection From OneOf

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Legendary artists create music that transcends generations, leaving an indelible impact on fans, the music world, and society as a whole. Christopher Wallace — aka Biggie Smalls or The Notorious B.I.G. — is the epitome of such. Biggie released his first demo tape and broke into the hip-hop scene in the early 1990s. Just a few years later, he was a worldwide sensation, gracing listeners around the globe with his deep voice and captivating rhymes. Although his time on Earth was cut tragically short, his music lived on, and it continues to serve as an inspiration for fans of all […]

How To Find & Understand Conversion Rates Of Your Amazon Products via @sejournal, @AMZRobynJohnson

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Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon. The post How To Find & Understand Conversion Rates Of Your Amazon Products appeared first on Search Engine Journal.

Drupal Warns of Multiple Critical Vulnerabilities via @sejournal, @martinibuster

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Drupal published a security advisory warning of multiple critical vulnerabilities The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.

9 VR Marketing Examples to Inspire You in 2022

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I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Consumer and enterprise VR market revenue is expected to reach $6.71 billion by the end of 2022, and $12.9 billion by 2024.  Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion dollars between 2021 and 2028. By the end of 2022, it is estimated that […]

Is Google Losing Steam In The Ad Marketplace? via @sejournal, @brookeosmundson

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The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first on Search Engine Journal.

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin

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Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

2022 CPL and CAC Benchmarks [HubSpot Research]

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As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC Customer acquisition cost (CAC) is how much a company has to spend to get a new […]

How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

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With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they’re following. While you’ll find even more data in our State of Consumer Trends Report, we wanted to […]

Are NFTs Securities? A Guide to Global Policies

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Any digital asset, including non-fungible tokens (NFTs), can be classified by securities regulators as a “security.” But this begs the question of whether or not a prospective buyer is potentially subjecting themselves to a country’s securities law simply by buying and selling NFTs. The industry-wide expansion into the metaverse has opened the doors to associating and integrating digital assets into new virtual worlds, making it even more likely that these assets will eventually become commercialized and potentially subject to these securities laws. So, what do countries around the world have to say about NFT transactions and their characterization as a […]

How You Can Launch the Perfect DAO for the Web3 World

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Like many Web3 technologies, decentralized autonomous organizations have the potential to disrupt and transform the way that corporations, organizations, and nonprofits traditionally operate. But in the last year, decentralized autonomous organizations (DAOs) have made national headlines, garnering attention from investors, operators, and scientists alike.  But what makes DAOs so special? In this guide, we’ll walk you through the steps for DAO creation, important decisions to consider, and best practices for successful operation. However, first we need to talk about what a DAO really is. Unpacking DAOs for a Web3 future By definition, as listed in our nft dictionary:  “A DAO […]
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