Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can share and comment across multiple versions of the story. But one benefit of content syndication that marketers frequently overlook is the potential to improve a site’s SEO performance. While paid syndication (like press release distribution) can’t carry SEO value, developing strong content that’s appealing to publishers and their readers can generate massive amounts of […]