August 2022 / 336 posts found
Street Art NFTs: How Graffiti Can Embrace the Blockchain
For more than half a century, graffiti has spread across urban areas’ walls, streets, and billboards. Proliferated throughout the world first as a method of storytelling and turf claiming, what once began as a criminalized pastime has grown into a global phenomenon of cultural expression. Anecdotally, street art exists solely as public art. That is to say that street art and graffiti live in the physical realm and, similar to paintings and sculptures, are unmoving and unchanging. But now, as with other forms of “permanent” works, street art is making its way onto the blockchain. NFTs primarily exist as digital […]
What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various industries and businesses to help determine the highest priority tasks that yield the most impact. When you’ve identified the high-impact tasks, you’re guaranteed to increase your productivity and your profits. In the early 1900s, Vilfredo Pareto recognized this occurrence when studying Italy’s wealth distribution. Pareto observed that 80% of Italy’s land was owned […]
What Is Conversion Rate & How Do You Calculate It? via @sejournal, @coreydmorris
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
YouTube Adds New Podcasts Section via @sejournal, @martinibuster
YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
What is YouTube Shorts & How to Make One [+7 Brand Examples]
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts […]
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation. What is a digital creator? How To Be a Digital Creator Find your niche. Gather the materials you need. Create. Set SMART goals. Get organized and on a consistent schedule. […]
Technical SEO: The 20 Minute Workweek Checklist via @sejournal, @josephrobison
A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.
Instagram Tests BeReal Clone ‘Candid Challenges’ via @sejournal, @MattGSouthern
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on Search Engine Journal.
Google Search Console Update: More Data In Core Web Vitals Reports via @sejournal, @MattGSouthern
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.
Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.