August 2022 / 336 posts found
Upcoming Drops: August 22-28
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
The Rise, Fall, and Redemption of Pudgy Penguins NFTs
In the wide world of NFTs and crypto, volatility isn’t always just volatility — sometimes, rapid surges in the value of a digital asset may predict continued, sustainable growth. And this may be the case with the recent near 400-percent surge Pudgy Penguins has experienced since August 18, according to data collected by CoinGecko. And it’s not over yet — on Monday, a Pudgy Penguin sold for an astounding 400 ETH — worth $625,758 as of writing, according to OpenSea. Pudgy Penguins floor prices as of August 23, 2022. Source: CoinGecko This surge comes just months after a multi-million dollar […]
A Guide to Magic Eden: A Young Marketplace Making Its Mark
Without the Ethereum blockchain, NFTs might never have gained notoriety. From landmark sales to the literal empires that sprung up on ETH, it once seemed Vitalik Buterin’s brainchild would always be the one-stop-shop for nonfungible tokens. But times have changed since the 2021 token craze, and the NFT ecosystem has expanded far beyond the reaches of a single blockchain. Now, NFTs are on nearly every major chain, with new marketplaces cropping up almost quarterly. Yet, these platforms aren’t all created equal, and at times, it’s significantly apparent which entities in the NFT space are running a sprint, and which are […]
What’s TikTok’s Attribution Manager & How Can Advertisers Use It?
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and […]
7 Best SEO Certifications: Are They Worth It? via @sejournal, @BennyJamminS
Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO Certifications: Are They Worth It? appeared first on Search Engine Journal.
Alt Text: What It Is & How To Write via @sejournal, @olgazarzeczna
Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today. The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal.
Where Can You Go to Learn Local SEO?
Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep […]
5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake. That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our […]
12 Essential YouTube Advertising Statistics for 2022
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 […]
How To Forecast SEO With Better Precision & Transparency [Webinar] via @sejournal, @hethr_campbell
Learn how you can forecast your SEO strategy so that your shareholders will trust it and understand its value. The post How To Forecast SEO With Better Precision & Transparency [Webinar] appeared first on Search Engine Journal.