August 2022 / 336 posts found

Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

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Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer market. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image. Of course, that wasn’t the only change, but it did mark the beginning of a new era for Apple. Today, they’re one […]

Paid Social Media: A Guide To Social Advertising Success via @sejournal, @jasonjzotara

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To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how. The post Paid Social Media: A Guide To Social Advertising Success appeared first on Search Engine Journal.

How To Get Quality Backlinks: 12 Ways That Really Work via @sejournal, @rio_seo

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Make your business more prominent on the search engine results pages. Aim for quality backlinks with these 12 tried-and-tested white hat strategies. The post How To Get Quality Backlinks: 12 Ways That Really Work appeared first on Search Engine Journal.

21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)

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Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break […]

The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

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Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry. Examples of your work one could display in an online portfolio include: Photographs Writing samples Case studies Spreadsheets Lesson plans What you include in your […]

What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen

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Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.

TikTok Introduces 3 Types Of Shopping Ads via @sejournal, @MattGSouthern

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TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3 Types Of Shopping Ads appeared first on Search Engine Journal.

Google Search Console Was Reporting Incorrect Number Of Indexed Pages via @sejournal, @MattGSouthern

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Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved. The post Google Search Console Was Reporting Incorrect Number Of Indexed Pages appeared first on Search Engine Journal.

Google: No Rush To Switch Away From Dynamic Rendering via @sejournal, @MattGSouthern

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Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal.

Anthony Hopkins’ First NFT Collection Reaches for Eternity

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Sir Anthony Hopkins, the Golden Globe, BAFTA, and Oscar-winning icon of film, television, and theater, has partnered with Web3 media company Orange Comet for an upcoming series of NFT drops showcasing his work as an artist, according to information shared with nft now during an early press junket with the actor. The project, called The Eternal Collection, includes three drops centered around a set of 10 digital animations of Hopkins digitally rendered as interpretations of various Jungian character archetypes the actor has portrayed throughout his career. Their designs also incorporate aspects of Hopkins’ work as a painter. Its tentative release […]
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