August 2022 / 336 posts found
Microsoft Bing Adds Coupon Codes To Shopping Searches via @sejournal, @MattGSouthern
Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on Search Engine Journal.
Aftermath Of August 8 Google Outage via @sejournal, @martinibuster
What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage appeared first on Search Engine Journal.
The WAX Blockchain Has Become a Hub for Web3 Gaming. Here’s Why
The Worldwide Asset Exchange, better known as WAX, is undoubtedly one of the most popular blockchains for non-fungible tokens (NFTs). Heralded as one of the most prominent networks for digital collectibles and virtual items, it’s a widely used and highly efficient choice for many NFT enthusiasts. And the blockchain has achieved this reputation despite flying under the proverbial radar, as landmark sales and viral collections on Ethereum, Tezos, and Solana continue to trump WAX in the court of public opinion. While art NFTs have been proliferated in mass by WAX’s competitors, the blockchain has maintained popularity as a host to […]
What is the Metaverse? A Complete Guide to Our Web3 Future
Until recently, many believed the metaverse was nothing more than a pipe dream by technologists and sci-fi nerds. But since the pandemic, a shift towards digital interaction and the rise of digitally native consumers has led experts to see the metaverse as the next major shift in computing. From corporate boardrooms and mainstream media to indie podcasts, discussions of the metaverse abound. But how realistic is this vision for a digital reality that parallels IRL experiences? In a world of constant hype, sometimes the excitement surrounding anticipated impact of new technology outpaces its actual readiness for mainstream adoption. And, to […]
Inside Axie Infinity: A Deep Dive Into the World’s Largest P2E Game
Axie Infinity isn’t just one of the biggest play-to-earn (P2E) games out there — it’s also one of the biggest NFT projects in the entire community, full stop. In large chunks of the world, Axie Infinity reigns supreme as the single most popular NFT. When it launched in March 2018, it presented users with an offer that almost seemed too good to be true: the chance to earn real money by playing a game. However, Sky Mavis’ Poké-clone has seen a rough couple of months. The company is still reeling following a March 2022 hack that saw hundreds of millions […]
Announcing the Local SEO Certification from Moz Academy
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn badge as proof of your achievement. As a contributor to the development of this new Moz Academy educational opportunity, I recommend it to: Enterprises and agencies that need to solidify or increase their local SEO skills to contribute to company growth. SEOs who need to […]
How to Remove Duplicates in Excel (5 Steps With Pictures)
Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy of your worksheet so you still have your original data if you delete something important. How to Remove Duplicates in Excel 1. Select the cells you wish to remove duplicates from. Click on a cell and hold down the left mouse button. Then drag the […]
How to Build a Robust Direct Marketing Strategy [+ Examples]
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they’ll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also […]
SEO Project Management: A Guide To Organizational Nirvana via @sejournal, @laurencarel
Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational Nirvana appeared first on Search Engine Journal.