August 2022 / 336 posts found
Why HubSpot Sees More Representation Than Ever in 2022, According to HubSpot Employees
As of January 2022, HubSpot has 5,900 global employees. Such a large employee base equals a workforce of people with different identities, backgrounds, and cultures that are important to them. HubSpot recognizes this and doesn’t want what makes every employee unique to be checked at the door before work begins. Instead, it champions differences and works to make sure that everyone feels represented, safe, welcome, and able to be themselves at work. Let’s discuss how HubSpot does this. Key Insights from HubSpot’s 2022 DI&B Report HubSpot releases a yearly DI&B report to share progress on DI&B commitments. Here are some […]
Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor via @sejournal, @mirandalmwrites
Running out of hours in the day? Perhaps working overtime – or even regular time – isn’t the answer. The post Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor appeared first on Search Engine Journal.
6 Ways To Get Local SEO Clients You Really, Truly Want via @sejournal, @xandervalencia
Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To Get Local SEO Clients You Really, Truly Want appeared first on Search Engine Journal.
Local Pack Headers: Curious, Overlooked Clues to the Mind of Google
Which local pack element is hiding in plain sight, has no industry name despite being present in at least 33% of SERPs, and has curious behaviors which, up until now, have been little explored? It’s the thing I’ll call “local pack headers”, after informally polling my peers and confirming that the local SEO industry has never really dubbed this bold, ubiquitous feature which headlines local packs: Right now, you’re probably thinking, “Oh, yeah, of course I know what those are, but I’ve never really paid much attention to them.” At least, that’s what I thought when my honored colleague, Dr. Peter […]
2022 Email Marketing Benchmarks [HubSpot Data]
Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can […]
Top 7 Ecommerce Podcasts You Should Listen to in 2022
Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below. Shopify Masters If you’re getting into ecommerce, what better way to learn than from one of the biggest ecommerce platforms? On Shopify Masters, the hosts invite successful entrepreneurs and ecommerce experts to discuss the tools needed to build a thriving online business. This includes everything from ads and crowdfunding to market research and ambassador programs. Standout episodes: The One Data Insight That […]