August 2022 / 336 posts found
Fine Art NFTs: How a Breakdancing Med Student Broke Into Web3
Getting a degree can be daunting. Between managing a school/life balance, memorizing course material, and potentially learning that landing a job isn’t the post-collegiate guarantee it used to be, it’s no wonder that, on average, roughly 33 percent of undergraduates do not complete their degree program. Some even describe college and its associating costs as soul-crushing. And if the day-to-day university life isn’t enough, consider throwing one of your passions into the mix. Unless they make money, hobbies are often the first to fall by the wayside when life gets tough and time becomes limited. Do you think you could […]
Netflix Is Using NFTs to Harvest Engagement Data. And TV May Never Be the Same
The Alpha To commemorate the launch of the third season of Love, Death + Robots, Netflix released an NFT collection on OpenSea. The collection featured corresponding NFTs depicting scenes from the season’s nine episodes. Netflix also conducted a virtual and IRL scavenger hunt for these NFTs, leaving QR codes across various IRL billboards and on social media for fans of the show to find. Why it matters When Duncan Cock-Foster mentioned the need for the NFT space to transition past its current status as a speculative market at nft now’s State of NFTs IRL event, this is exactly what he […]
A Guide to Franchise SEO
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages to manage, and a much bigger chance of running into technical SEO issues. These challenges can be even more daunting when combined with an older CMS, franchisee-generated content, and tracking issues. At Go Fish Digital, we’ve been able to work with quite a few franchise businesses and advise on their SEO strategies. Over time, we’ve been able to identify common problems with these campaigns, and ways to solve these issues, […]
Spatial digital art exhibitions to level up metaverse experiences
Art curators are “unframing” contemporary art to create interactive experiences for metaverse goers that more closely emulate IRL experiences.
MTV adds Metaverse award category: Nifty Newsletter, Aug 17–23
New research shows that developments in the Metaverse will become a catalyst to broader adoption of NFTs.
More than $100M worth of NFTs stolen since 2021 — Elliptic
The firm reported that although the market downturn had caused the value of NFTs to “slump,” scammers stole an estimated 4,647 of the tokens in July 2022.
NFTs are a ‘natural place’ for digital artists — Gal Yosef
After launching successful nonfungible token collections, the digital artist has set his sights on metaverse NFTs, believing they will become an important market in the future.
Influencer Marketing Strategy Checklist & Template
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. […]
Marketplace Marketing, Management, & SEO Tactics [Podcast] via @sejournal, @lorenbaker
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management, & SEO Tactics [Podcast] appeared first on Search Engine Journal.
Google’s Helpful Content Update Rolls Out: 7 Things To Know via @sejournal, @MattGSouthern
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7 Things To Know appeared first on Search Engine Journal.