August 2022 / 336 posts found
The Ultimate Guide to Content Marketing in 2022
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts […]
10 Common Copywriting Templates to Use in Marketing
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your […]
6 Keys To Effective Content That Ranks High On SERPs Right Now [Webinar] via @sejournal, @hethr_campbell
Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective Content That Ranks High On SERPs Right Now [Webinar] appeared first on Search Engine Journal.
Internet Archive Website Offline for Hours via @sejournal, @martinibuster
Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on Search Engine Journal.
Twitter To Let Users Filter Unwanted Replies via @sejournal, @MattGSouthern
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted Replies appeared first on Search Engine Journal.
When To Canonicalize, Noindex, Or Do Nothing With Similar Content via @sejournal, @joshuacmccoy
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal.
Nomad Offers Hackers a Chance at Redemption, Entices Them With NFTs
The Alpha Following the discovery of a security loophole in crypto bridge Nomad’s systems, hackers stole more than $190 million in crypto on August 1. Nomad issued a 10 percent bounty for its stolen funds as part of its damage control efforts. Should a hacker return 90 percent of their stolen crypto, they’re entitled to keep the rest. Nomad also promises not to pursue legal action against these ‘white-hat’ hackers. In partnership with Metagame, Nomad is now also offering NFTs to remorseful hackers, if they return stolen crypto. Why it matters Community reception to Nomad’s announcement has been mixed. If […]
NFT Drops and Flops: A Definitive Guide to Diverse Mechanics
Choosing the proper drop structure is one of the most critical decisions for an NFT project founder. Not only can it make or break your launch from a financial perspective, but it also can serve as a leading indicator of your team’s preparedness, competence, and ability to handle the unexpected. Because, let’s face it: NFT drops aren’t perfect. Adidas’ Into the Metaverse public drop left minters with astronomically high gas fees and a sour taste in their mouths as bots swooped up a significant amount of the supply. The CloneX Dutch auction suffered hacks, bots, and dishonest community members’ front-running […]
43 Handy Excel Shortcuts You Can’t Live Without
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster? So glad you asked. We’ve put together a list of 43 keyboard shortcuts for Microsoft Excel. Although you can do all of these maneuvers manually, knowing these tricks will help […]
Google Ads Launches Tool For Upgrading To Performance Max via @sejournal, @MattGSouthern
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.