September 2022 / 312 posts found
Pioneering Artist Gossamer Rozen On Identity and the Only Way to NFT Success
To quote a meme, we live in a society. But the multidisciplinary artist Gossamer Rozen gets this better than most. A seeming jack-of-all-trades, the path to notoriety for the transgender, nonbinary, femme, Filipino/Black fine-art creator has been very complicated. But, despite nearly a decade of not making money from their art, Rozen continued creating, not in the hopes of acquiring greatness, but to achieve a different kind of success, through being true to who they are. “Growing up with a lot of different mental health issues and having come out as transgender when I was 24, art really helped me […]
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are FREE!)
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity to connect and network with fellow attendees! And we’re happy to share that if you missed the conference live, the MozCon 2022 video bundle is now available for your viewing pleasure! Start watching now For $299, you’ll gain access to every presentation and speaker deck […]
15 Brands That Demonstrate Social Responsibility in 2022
Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that same survey, 64% of respondents said they prefer to buy from companies with a reputation for purposeful action, not just their profits. When brands act for the good of society and the planet, they’re being socially responsible. In this post, we’ll discuss: What is social responsibility? How can brands be socially responsible? 15 Socially Responsible Brands What is social responsibility? For businesses, social responsibility is showing care […]
How 5 Brands Are Using Emerging Technology for Marketing in 2022
Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform. Participating users could visit three pop-up events dedicated to the brand’s three summer […]
7 Enterprise SEO Tools For Keyword Research, Compared via @sejournal, @krisjonescom
What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword Research, Compared appeared first on Search Engine Journal.
Google Local Pack: What Is It? via @sejournal, @jasonhennessey
Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack: What Is It? appeared first on Search Engine Journal.
3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what you’re already listening to. This makes it very hard for lesser-known shows to get discovered organically. “It’s really hard for podcasters who are creating […]
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 […]
Google Answers If Stop Words Should Be Used in URL via @sejournal, @martinibuster
Google’s John Mueller answers the question of whether or not it matters if one uses stop words in the URL The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal.
The White House Just Released a Framework for Regulating Digital Assets
The Alpha: Early in September 2022, the White House published a report calling for more sustainable practices across the blockchain industry. Now, the White House has offered solutions in the form of a comprehensive framework centered around the “responsible development of digital assets.” This framework outlines the actionable next steps that will be taken, which include things like: Regulators scaling up investigations into digital asset market misconduct, redoubling their enforcement efforts when it comes to existing rules and regulations, and strengthening interagency coordination. The Financial Literacy Education Commission leading public-awareness efforts to help consumers understand the risks involved with digital […]