September 2022 / 312 posts found
A Content Engine that Drives Revenue — Whiteboard Friday
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz friends. I’m Ross Simmonds, and today we’re going to be talking about something that I hold really deep to my heart — the idea of using content to generate revenue, generate business results. We’re going to be talking about how to […]
Local SEO For Law Firms: Get More Local Clients via @sejournal, @xandervalencia
Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first on Search Engine Journal.
Google Updates Its Guide on Preventing Spam and Abuse via @sejournal, @brookeosmundson
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first on Search Engine Journal.
9 Great Ways to Use Data in Content Creation
Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect, analyze, and apply data to your content. If you’re running out of blog ideas and unsure how to use data in your content, keep reading to learn the best ways to use data before, during, and after the content creation process. How to Use Data in Content Creation Let’s consider how to use data properly […]
How to Make a Chart or Graph in Excel [With Video Tutorial]
Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something. But before diving in, we should go over the different types of charts you can create in the software. Types of Charts […]
A Guide to Dogechain: The Next Evolution of Dogecoin
What was once just a joking paraphrase of one of the many meme-worthy lines inspired by a 2015 clip of Shia LaBeouf can now be read as an assessment of the sheer potential of NFTs: “Don’t let your memes be dreams” — and we saw it come to fruition when an NFT based on Nyan Cat sold for $600,000. And now it’s happening again as the Dogecoin continues to develop as a platform for decentralized finance, blockchain gaming, and of course, NFTs. At the center of the further legitimization of the OG meme coin is Dogechain — which was recently […]
GameStop’s New FTX Partnership Could Boost Web3 Onboarding
The Alpha: Following the July launch of its very own NFT marketplace, brick-and-mortar gaming retailer GameStop is doubling down on its Web3 strategy in a new partnership with the crypto exchange platform FTX. The partnership aims to funnel GameStop’s growing Web3-savvy customer base toward FTX’s suite of Web3 services, according to GameStop’s official statement — crucially, FTX has an NFT marketplace of its own. GameStop also hopes to take this partnership IRL by providing FTX gift cards at select physical branches of the gaming store. Why it matters Despite the middling and sometimes overwhelmingly negative reception of GameStop’s NFT marketplace, […]
White House to NFT Space: Make Minting Greener
The Alpha: A Thursday report published by the White House on Thursday has detailed a list of steps all blockchains can take to become more environmentally sustainable, which directly affects the NFT space. The report argues blockchains operating under a proof-of-work consensus mechanism — namely Bitcoin and Ethereum — are particularly energy-consumptive. With Ethereum taking up to “20% to 39%” of the global energy usage generated by blockchains, the upcoming Ethereum merge may help reach the sharp reduction in blockchain energy consumption the White House is calling for as it shifts to a proof-of-stake consensus mechanism. The report follows the […]
How To Forecast SEO Outcomes With Better Precision & Transparency via @sejournal, @hethr_campbell
Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO Outcomes With Better Precision & Transparency appeared first on Search Engine Journal.
Is Your Ecommerce Content Optimized For How People Really Search, Shop & Buy Online? [Webinar] via @sejournal, @hethr_campbell
Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road! The post Is Your Ecommerce Content Optimized For How People Really Search, Shop & Buy Online? [Webinar] appeared first on Search Engine Journal.