September 2022 / 312 posts found
Google: Helpful Content Signal May Get Stronger With Next Core Update via @sejournal, @MattGSouthern
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core Update appeared first on Search Engine Journal.
Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision was congruent with the company’s stated goal of making its competition with TikTok a major priority, as the appeal of TikTok lies within its fullscreen randomized video feed, intuitive algorithm, and easy to navigate UX. Image Source To rival their competitor in the form of […]
The Age of the Connected Customer
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case navigating all this uncertainty isn’t hard enough, companies are dealing with another major shift. Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet […]
Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern
Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.
Find Resources Bigger Than 15 MB For Better Googlebot Crawling via @sejournal, @KorayGubur
Understand the nature of Google’s 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled. The post Find Resources Bigger Than 15 MB For Better Googlebot Crawling appeared first on Search Engine Journal.
29 Companies With Really Catchy Slogans & Brand Taglines
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. That’s why we have a lot of respect for the brands that have done it right. These are the companies that have figured out how to convey their value propositions to their buyer personas in just one, […]
Google Updates Documentation On Meta Descriptions via @sejournal, @martinibuster
Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on Search Engine Journal.
Google Will Reject Ads Leading To Pages With Intrusive Advertising via @sejournal, @MattGSouthern
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject Ads Leading To Pages With Intrusive Advertising appeared first on Search Engine Journal.
The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions
An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal. In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach. While the stages of the […]
How to Network Effectively: 10 Tips You Can Start Using Today
“Networking” is a buzzword that many of us have a serious love/hate relationship with. Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. This guide will help you navigate those uncomfortable face-to-face networking situations, so the next time you step into a room of potential connections, you’ll feel ready to dive right into relationship-building conversations. Network before job searching. Come prepared with a clear goal in mind. Have some conversation starters ready. Introduce yourself to someone more experienced. Ask people […]