October 2022 / 299 posts found
Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.
Google Makes Audio Ads Available To All Advertisers via @sejournal, @MattGSouthern
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing
The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” AR has also made its way into different industries, including marketing. In fact, many people use AR experiences from brands every day without even realizing it, like picture and video filters on social media. If you’re wondering how AR plays into marketing, this post will look at eight companies that have […]
24 Reddit Stats and Facts to Know in 2022
Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. In the past few years, however, Reddit’s attempted to gain more attention from brands by introducing several advertising offerings. The platform also launched features such as video streaming and video hosting, enabling the platform to evolve from the text-based format it’s known for. The platform is also thriving […]
How To Get Your Site Indexed Before Launch & Why It Matters via @sejournal, @rollerblader
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.
Google On The Main Thing To Know About Geo IP Redirects via @sejournal, @MattGSouthern
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.
Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves. This means many things: There are a lot of openings now due to the mass quitting and the job market is more competitive because there are more job seekers. In a TikTok video, career […]
6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of Halloween without thinking of chocolate. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?). In […]
Google Makes Ads More Distinguishable From Organic Results via @sejournal, @MattGSouthern
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal.
Google on Alt Text SEO & Accessibility via @sejournal, @martinibuster
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal.