October 2022 / 299 posts found
WTF Are POAPs? The Intriguing Power of Proof of Attendance Protocol
In the last few years, the Proof of Attendance Protocol, commonly referred to by the acronym POAP (pronounced “poh-ap” or “poe-app”), has grown in leaps and bounds alongside the NFT space. Once perceived as a simple platform used to issue commemorative NFTs to Web3 communities, in 2022 alone the protocol leveled up, completing a $10-million funding round and incorporating. Yet, while POAP has proliferated to the farthest reaches of the non-fungible ecosystem, the general NFT enthusiast remains unaware of the true power of the unique platform. While many are happy enough to click a link, collect a commemorative badge and […]
Upcoming Drops: October 17-23
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Welcome to the Blockchain: Your Complete Guide to MetaMask’s Crypto Wallet
MetaMask is one of the most well-known names in the Web3 space. The crypto wallet, which surpassed 30 million active monthly users earlier this year, is often the first point of contact many people have with the NFT ecosystem, since for many it serves as a gateway to the Ethereum blockchain, where you can buy and sell digital assets. Whether you’re transitioning away from an existing software wallet or looking to buy ETH and build an NFT collection for the very first time, this step-by-step guide will walk you through everything you need to know about the MetaMask wallet — […]
Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google Business Profiles First, let’s get on the same page regarding […]
What is Data Deduplication? A Plain-English Guide
As a marketer, you likely deal with data in some form on a regular basis. So, how is data deduplication relevant to you? With so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, Word documents, photos, and entire folders of old work. It’s typically a ton of data. Since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved. Over time, our data storage becomes unnecessarily burdened with redundant copies of data, costing money as data requirements grow […]
The Best Ads We’ve Seen on TikTok + Why They Made Us Tap the Link
Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. So, to help you hit the right note, we’ve compiled a list of the best ads on TikTok to inspire your next campaign. 1. DoorDash “I want to show you how I was able to afford AirPod […]
TikTok Update Will Restrict Live Streaming To Adult Hosts via @sejournal, @BrianFr07823616
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will Restrict Live Streaming To Adult Hosts appeared first on Search Engine Journal.
How To Leverage Amazon Prime Day To Grow Sales – Ep. 289 via @sejournal, @lorenbaker
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage Amazon Prime Day To Grow Sales [Podcast] appeared first on Search Engine Journal.
5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds. Wasting no time, Popeyes then shared its own version of the popular image just one day later. Popeyes is one of the few brands […]
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that will help you succeed in the next role. Whether you’re an individual contributor (IC) or people manager looking to get promoted, you’re in luck. Here, I spoke with Help Scout’s VP of Brand, Kristen Bryant Smith, to learn what she looks for when promoting both ICs and […]