October 2022 / 299 posts found
What is Comparative Advertising? [+ Examples]
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit. In this post, we’ll delve deeper what comparative advertising is, give real-life business examples, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business. With half of US […]
10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly? Sure, you could check it on your own smartphone. But what about the hundreds of other kinds of phones and tablets that your visitors are using? Today we’ll cover a selection of mobile friendliness tests that will give you clear answers and actionable tips. For […]
Is Mobile-Friendliness A Google Ranking Factor? via @sejournal, @MattGSouthern
Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on Search Engine Journal.
How To Create A Custom 404 Page In WordPress via @sejournal, @JuliaGeekPack
When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create A Custom 404 Page In WordPress appeared first on Search Engine Journal.
Google Cloud Rebrands Data Studio As “Looker Studio” via @sejournal, @BrianFr07823616
Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio As “Looker Studio” appeared first on Search Engine Journal.
Bigger Than Middle Earth? An Inside Look at Forgotten Runes Wizards Cult
In the world of traditional media, IPs often have to wait to receive a big-budget adaptation before mainstream audiences embrace them. For instance, George R.R. Martin’s A Game of Thrones took 15 years to receive an adaptation — and audiences across a wide gamut of demographics ate it up. However, in the spirit of Web3 making new approaches possible, the Forgotten Runes Wizard’s Cult hopes to flip that meta on its head. “We’re speedrunning the next big fantasy franchise,” said Forgotten Runes co-creator Dotta in an interview with nft now. How big? “Bigger than Middle Earth, Westeros, and Hogwarts combined,” […]
BREAKING: Bored Ape’s Yuga Labs Faces Investigatory SEC Probe
The Alpha: As per a Bloomberg report, Yuga Labs is facing an investigation from the United States Securities and Exchange Commission (SEC) on the legality of the sales of its high-value NFT offerings. Most notably, that includes pieces from the renowned Bored Ape Yacht Club collection that’s turned PFP NFTs into a Web3 household name. Best-known in the NFT space for creating the Bored Ape Yacht Club NFT collection, Yuga Labs has used the success of its flagship project to build a burgeoning media empire, spanning endorsements from major sports leagues, high fashion brands, and even a metaverse-ready gaming experience. […]
Read the New Professional’s Guide to SEO Bonus Chapter: Enterprise SEO
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery. And now, we’re excited to announce a series of bonus chapters for different SEO niches, that will be added to the core guide over the next few months! First up: Enterprise SEO. What’s in this chapter? Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level […]
Firefox Eliminates URL Tracking Parameters: What Marketers Should Know
In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its users the ability to strip query parameters, here’s what marketers need to know. What are query parameters? Query parameters are a set of texts that are automatically added to the end of a URL to pass on data. These parameters identify specific content or actions […]