October 2022 / 299 posts found
The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo
Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial intelligence (AI) is poised to substantially change this. According to research from McKinsey, the marketing and sales sectors have the largest possible benefit from implementing AI-based solutions in the coming years, with up to $2.6 trillion in increased value. Here are three ways modern marketers are using artificial intelligence (AI) tools to create more effective lead generation strategies and get them back to what they do best: Connecting with people. How to Leverage AI for […]
Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content
Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content appeared first on Search Engine Journal.
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) via @sejournal, @PayPerMitch
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search Engine Journal.
3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The same can be said about business. Initially, we all have to go through “long-division” level processes, procedures, and series of daily tasks. These might include entering a new marketplace, testing out new messaging and branding, pushing for new profit margins, or onboarding new clients. But […]
TikTok’s Tests New Search Features: What We Know Right Now
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search feature is primarily seen in comment sections, where keywords are hyperlinked next to a magnifying glass icon. Pressing on the linked keyword brings you to a discovery page of videos related to the keyword. For example, Steven Lim made a video sharing new need-to-know features […]
Google Clarifies Product Review Best Practices via @sejournal, @martinibuster
Google’s best practices on how to write product reviews was updated with new examples and more precise wording The post Google Clarifies Product Review Best Practices appeared first on Search Engine Journal.
12 Tactics For Law Firm Content Marketing Success via @sejournal, @xandervalencia
Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing Success appeared first on Search Engine Journal.
Google On The Use Of AI Images via @sejournal, @martinibuster
Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.
Do I Write Separate Pillar Posts For Each Category? via @sejournal, @tonynwright
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write Separate Pillar Posts For Each Category? appeared first on Search Engine Journal.
14 of the Best Examples of Beautiful Email Design
Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. “Where’s the fun in this?” you may wonder. Thankfully, there are plenty of email marketing geeks out there […]