The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. I spoke to creators in HubSpot’s Creator Program and asked for their advice on how marketing professionals can adapt to the creator economy. Lessons Content Marketers Can Learn from HubSpot’s Creators Here’s what HubSpot’s creators say about how marketers can thrive in the creator economy. Create Valuable Content “When creating content, you have to keep your ideal audience in mind,” John […]

Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content. Think of these content creators as little media companies. Many of these content creators work with bigger brands rather than sell their own products or services. If you’re a marketer whose interested in […]