November 2022 / 274 posts found
The 7 Best Practices for Building Fantastic Lead-Capture Forms
So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms, as well as seven best practices that will help you attract prospects. This guide includes the following: What is a lead-capture form? Seven Best Practices for Building Lead Capture Forms A lead-capture form helps you generate prospects who download resources from your landing page. These forms are common when promoting ebooks, case studies, research reports, and webinars. Customers see a […]
CMO vs SEO: How To Balance SEO And B2B Marketing Goals via @sejournal, @alexanderkesler
Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal.
New Netflix Ads Tier Comes With An Unpredictable Price via @sejournal, @brookeosmundson
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An Unpredictable Price appeared first on Search Engine Journal.
What’s a Competitive Analysis & How Do You Conduct One?
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. In this detailed guide, you’ll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market. A competitive analysis can help you learn the ins and outs of how your competition works, and […]
The Ultimate Guide to B2B Marketing in 2023 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That’s […]
Google: Rankings Drop After Mobile Usability Fail? via @sejournal, @martinibuster
Google’s John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search Engine Journal.
How To Plan A Blog Post In 6 Easy Steps via @sejournal, @searchmastergen
Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.
50+ Artists Announced for The Gateway 2022
Later this month, we’re taking over two Miami city blocks to launch this year’s edition of The Gateway — a five-day festival during Art Basel 2022 featuring some of the NFT community’s finest artists, creators, and leaders in a celebration of the Web3 space. So who are they, exactly? Today, we’re pleased to announce the first wave of artists to expect at The Gateway 2022, presented with Mana Common and powered by MoonPay. Largely consisting of honorees from The NFT 100 and previous guests of our podcast, The Gateway 2022 is taking things to the next level, with renowned artists […]
Binance Says It Will Not Acquire FTX
It’s official. Binance will not be purchasing FTX. One day after Binance announced its intent to buy its collapsing competitor, the company has now announced it will walk away from the deal, according to an initial report from the Wall Street Journal. This comes after days of animosity shared between FTX CEO Sam Bankman-Fried and Binance CEO Changpeng Zhao that was felt throughout the crypto industry. Till now, Binance’s potential purchase of FTX has had the collective crypto and NFT communities on edge. But it seems fears might not be assuaged anytime soon, since, without a support system to help […]
Blockchain Is Redefining What It Means to Be a Fan
After the release of Beyoncé’s 2016 audiovisual album Lemonade, fans of the singer went into a frenzy. While many were left in awe of the artist’s project, others felt sympathy for the superstar, who, throughout the album, chronicled her husband Jay-Z’s infidelity. Unfaithful partners are not unique to stardom, but a specific subset of Beyoncé’s core fans, often referred to as the “Beyhive,” launched themselves on a hunt for Jay-Z alleged lover. Eventually, the Beyhive zoned in on the rapper’s former business partner, Rachel Roy, and launched a deluge of social media insults and threats on her and her daughter. […]