November 2022 / 274 posts found
The Best B2B Lead Gen Campaigns for Every Channel
As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals. In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, you’ll learn effective strategies and impressive real-world examples for each. Table of Contents Social Media Marketing Strategies PPC Lead Generation Strategies Blogging Lead Generation Strategies Email Marketing Lead Generation Strategies Top 10 Lead Generation Best Practices What […]
9 Black Friday Marketing Strategies for 2022
The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue. What is Black Friday? Best Black Friday Marketing Ideas Incorporate social media commerce. Leverage email marketing. Optimize your website for shopping. Audit product pages. Give longtime customers irresistible deals. Follow up with customers after Black Friday. Provide minimum spend rewards. […]
Google Shopping Free Listings: An In-Depth Guide via @sejournal, @AdamHeitzman
Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine. The post Google Shopping Free Listings: An In-Depth Guide appeared first on Search Engine Journal.
Scarcity Marketing & The Fear of Missing Out – Ep. 292 via @sejournal, @lorenbaker
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first on Search Engine Journal.
What to Do if Your Email is Hacked (+ Sample Messages To Send)
If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts. What To Do if Your Email is Hacked You can’t always tell if you were hacked immediately. Some hackers may send corrupted emails to your contacts without leaving a trail. Other times, filter settings might catch suspicious messages and automatically place […]
10 Steps To Boost Your Site’s Crawlability And Indexability via @sejournal, @BrianFr07823616
Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them. The post 10 Steps To Boost Your Site’s Crawlability And Indexability appeared first on Search Engine Journal.
Are Internal Links A Ranking Factor? via @sejournal, @kristileilani
Do internal links matter in search? Read on and find out how they can help determine where your webpages will rank in search results. The post Are Internal Links A Ranking Factor? appeared first on Search Engine Journal.
Why Game Industry Veterans Are Entering Web3 In Droves
In 2018, millions of people were unwittingly onboarded to Web3. This mass onboarding happened thanks to Axie Infinity, a pay-to-earn (P2E) video game that lets users earn real cash. Although an array of (very vocal) detractors continue to staunchly oppose blockchain gaming, the space has grown considerably in recent years. In fact, from 2021 to 2022 alone, blockchain gaming usage increased by 2000 percent, attracting scores of experienced Web2 game developers and executives in the process. But why? What exactly makes the promise of Web3 game development so alluring? We spoke to Web3 builders who made the jump from traditional […]
Cardano NFTs Are Surging: Here’s What You Need to Know to Onboard
As the Web3 ecosystem expands, the future of non-fungible tokens has become even more impossible to predict. While in 2021 it would’ve been possible to make a case for the long-term viability of Ethereum-based (and possibly only Ethereum-based) NFTs, today, Solana, Tezos, and Flow have grown into their roles as major competitors in the space. Yet, as the market continues to wax and wane, even hardcore supporters of alternative NFT blockchains have begun to falter in their beliefs. As the creator royalties debate drives collectors in the direction of (and then from) blockchains like Solana, another major shift in blockchain […]
A Complete Rundown of the Art Gobblers Allow List Controversy
Art Gobblers is a truly unique NFT project. The collaborative result of Rick and Morty’s Justin Roiland and Web3 investment firm Paradigm, Art Gobblers is made up of 2,000 NFTs that “gobble” art — drawings made by people in the project community that can be minted as 1 of 1 NFTs themselves and displayed in the Art Gobbler’s “belly gallery.” Along with some funky “Goo” tokenomics that influence how much art users can create and a burn dynamic that incentivizes community collaboration, the project aims to become a self-contained ecosystem of artists, collectors, and traders that lasts for years to […]